Looks like everyone is getting hit. I hear that the Euro car makers are asking for many of the same thing that the American ones are (bailout, loans, etc.). Now Honda is being hit.
I think the car companies (not just American ones, either) are going to have to make some changes. Stop paying pensions. Cut the fat on administration. Make a flatter corporate structure to enhance efficiencies. Cross-train employees so that they can perform more than one job function. Automate. Pull salaries back in line.
Then comes the hard parts - make a car that people want to buy and price it cheaper than the next guy. This isn't the 50's. I don't think Americans (or any other nationality) is going to pay more for a "X" brand car just because of where it's made.
Besides, who knows where cars are made? My Trans Am was assembled in Canada, with a gazillion Mexican parts. But, it's an American car. My G8GT is made in Australia, with who-knows-where parts. But it's an American car. Whereas my neighbor's Toyota is made in America, with who-knows-where parts, but it's foreign?
Back in 2000, you were in for a world of hurt if you were in the tech industry. Today, you're going to be in a world of hurt if you're in the automotive industry. It's not nice, but I think that's where we're going.
Don't worry - I'm not immune, either. I'm in healthcare. Not that people are going to stop getting healthcare, but I think the landscape and the direction healthcare is going is going to make it a very NOT FUN place to work in a few years.
For my part, I'm doing what I can to help - I bought a new Saturn in 2006, and a new G8 and Honda Pilot in 2008. I think my new-car-buying days are over for a while, but I tried!
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