Louis, almost EVERY business out there technically "sells out". That's the whole point, give the customer what they want. Don't believe for one second that there is a single automobile manufacturer out there that hasn't made a change to their models lines not because it truly made it a better car, but because it made the customer perceive it as a better car.
In any type of consumer environment, regardless what level you're selling at, perception is reality. Simple as that.
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