A static cling sticker on the inside of the window would be OK, but a sticker on the outside of the glass will look like crap quickly, especially after the ice scraper hits it a few times.
Besides, anything adhered to the outside of the car is a real pain when detailing (not that I do that as often as I should, but ...).
So, I'd leave a static cling sticker inside the glass all the time (if printed on the right side), but anything with adhesive would go on magnetic backing.
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