GM cuts could hit all levels of racing: Nothing at GM is off-limits-including its high-profile NASCAR program - company executives warned as the automaker went public Tuesday in Detroit with its latest round of cost-cutting measures. With the auto industry in North America taking a beating, GM racing director Mark Kent said that every level of motorsports that GM supports-from the giant stock-car racing series NASCAR to the grassroots Sports Car Club of America-is being evaluated. GM also competes in the NHRA, USAC midgets/sprints and the American Le Mans Series. "Racing is not exempt (from cuts)," Kent said last week. "We are looking at ways to be even more efficient ... looking to see if they are genuinely positioned for a positive return on investment." Troy Clarke, president of GM North America, added: Motorsports "have not gone without scrutiny. I'm not going to get into specifics about NASCAR. But there will be modifications-changes in our marketing footprint-in this area." GM's NASCAR program, which has enjoyed great success and supports 12 Chevy teams, is under review, as is all of the racing GM supports, Kent said. "NASCAR, SCCA club racing-we are looking at where we need to be." Funding a championship-winning team such as Chevy's Hendrick Motorsports and drivers of the caliber of Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. costs GM at least $30 million a year.(7-16-2008)

http://www.autoextremist.com/fumes1/