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Nothing says 'I love you.' like a box of Hydroshoks ![]() ![]() ![]() ![]() ![]() ![]() Group: Moderators Posts: 5,284 Joined: 23-December 03 From: Granbury, TX Member No.: 4 ![]() |
After watching a some of the coverage of the Daytona 500 this weekend and hearing a lot of discussion about the costs associated with feilding a competitive team and hearing the gnashing of teeth surrounding the dwindling sponsorships and hearing the concerns about enough cars to field a full grid and seeing Waltrip's wild tumble and seeing that tumble re-played on network after network after network ....
I began to wonder .... Because it's all about the number of minutes a specific sponsor get's it's name on TV, when will a driver, who is an "also ran", purposely wreck his car, just get gleen a few extra minutes of sponsor coverage? Is it cost effective to spend a $100,000 race car in order to keep a $10 million sponsor? NAPA received tons of exposure from networks to local TV stations replaying his wreck. I would hate to see that happen on purpose, but ... it has to be there in someone's mind ... |
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#2
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Member ![]() Group: Advanced Members Posts: 40 Joined: 6-January 04 From: Kitchener, ON Member No.: 103 ![]() |
Back when Jordan was running the 7-Up car (I think it was their first F1 season), the program in Montreal included an artist's picture of the 7-Up Jordan flying over top of a Ferrari after running into the back of it.
When asked if he was upset by the picture, Eddie Jordan said something like: absolutely not - any publicity is good publicity. Besides, he was thrilled that the artist thought his car was fast enough to hit the back of a Ferrari. So ... from artist's imagination to the real world (well, the NASCAR world anyway)? |
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Lo-Fi Version | Time is now: 23rd September 2025 - 02:51 AM |