After watching a some of the coverage of the Daytona 500 this weekend and hearing a lot of discussion about the costs associated with feilding a competitive team and hearing the gnashing of teeth surrounding the dwindling sponsorships and hearing the concerns about enough cars to field a full grid and seeing Waltrip's wild tumble and seeing that tumble re-played on network after network after network ....
I began to wonder ....
Because it's all about the number of minutes a specific sponsor get's it's name on TV, when will a driver, who is an "also ran", purposely wreck his car, just get gleen a few extra minutes of sponsor coverage?
Is it cost effective to spend a $100,000 race car in order to keep a $10 million sponsor?
NAPA received tons of exposure from networks to local TV stations replaying his wreck. I would hate to see that happen on purpose, but ... it has to be there in someone's mind ...
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